Mobile Machines

Manufacturers of construction equipment, agricultural machinery, and commercial vehicles are facing intense pressure to improve efficiency, reduce costs, and accelerate innovation. We help their development organizations effectively advance software-centric product development, scalable product architectures, automation, and zero-emission solutions. We combine deep technical expertise with pragmatic implementation to create clear priorities and deliver measurable impact fast. The result: future-ready products, organizations, and business models across the value chain and within the broader ecosystem.

Mobile Machines Facing New Challenges — Key Numbers Decision-Makers Should Know

Current figures show why efficiency, automation, and electrification are reshaping the industry.

Productivity increase by 2030 in construction machinery → groundbreaking innovations, automation, advanced analytics, and AI

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Tripling of the global precision farming market by 2034 → creating new business models, optimized solution portfolios, and software-centric product architectures

Share of electrified commercial vehicles in new registrations in Europe by 2030 → driving high cost/competitive pressure, focus on efficiency, optimized R&D footprint, and best cost R&D

Our Solutions

We enable our customers to bring profitable innovations to market and master complex system and software development. We increase R&D efficiency, reduce time-to-market, and improve quality in a preventive and sustainable manner. This ensures that our customers maintain a leading position in the market.

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Increasing Efficiency
& Effectiveness

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Efficient structures, streamlined processes, and high-performance organizations—combined with emerging technologies such as AI—are critical levers for improving efficiency, reducing time to market, and increasing speed and flexibility. Additionally, a globally optimized, lean, and future-proof product portfolio would significantly enhance overall effectiveness.

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Mastering Software-Centric Product Development

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Future products will involve a shift away from hardware-centric designs toward a stronger software-centric approach. Product feature optimization and variability will increasingly rely on software rather than hardware. The key challenge lies in defining and implementing the next-generation of electrical/electronic and software architecture. This requires a fundamental transformation of R&D, with a focus on software-driven innovation and the establishment of an effective operating model for growing software teams.

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Globally Optimized Organization & Product Portfolio

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The rising complexity and market pressure require strategically optimized R&D footprints, and the balancing of cost efficiency (Best-Cost-Country strategies) with access to top talent. Additionally, global product strategies must strike the right balance between internal and external variance—ensuring customer-centric solutions while maintaining a high degree of standardization.

Frequently Asked Questions About Mobile Machines

How can the development of software-centric machinery be accelerated without putting ongoing product programs at risk?

The role of software in mobile machinery is growing rapidly. At the same time, existing machine programs must continue to evolve and be delivered reliably. Faster development requires modular software and E/E architectures, stable interfaces, and the early integration and validation of new features. An engineering organization that seamlessly integrates software, electronics, and mechanics can bring digital capabilities to market faster—without compromising the quality, timelines, or maturity of ongoing product programs.

How can development time and costs be reduced despite increasing product variety and system complexity?

Growing product variety, increasingly complex systems, and additional software capabilities are driving up development effort and costs. The key is to eliminate unnecessary complexity while effectively managing the complexity that adds value. We combine product and system architecture with a clear variant strategy, end-to-end development processes, and early validation. This reduces iteration and late-stage changes, shortens development cycles, and lowers costs—without limiting the product differentiation needed to compete in the market.

How can a scalable product architecture support different machines, markets, and customer requirements?

A scalable product architecture combines a stable, reusable core with clearly defined variable modules. Mechanical, electronic, and software elements are designed as an integrated system. Variants are introduced selectively where they deliver real customer value or meaningful differentiation. Clear interfaces and a consistent platform strategy increase reuse while reducing unnecessary complexity. This enables new machine variants to be developed faster and more cost-effectively while keeping complexity manageable throughout the entire product lifecycle.

How can connected machines and machine data be turned into viable digital products and services?

Connected machines operating within a shared ecosystem generate vast amounts of data—but data alone does not create a viable digital business. The starting point is identifying specific customer problems and use cases with clear business potential. We combine product strategy, customer requirements, data availability and quality, and technical feasibility, while validating promising concepts early. This allows investments to focus on the solutions that matter most, accelerates the launch of digital products and services, and unlocks new revenue opportunities while strengthening customer relationships throughout the product lifecycle.