What are the key success factors of today’s management of software-intensive system development?
This question has been discussed by an exclusive circle of CTOs from different companies across industries during our virtual 3DSE “CTO Fireplace Talk” in May. The most incisive original statements have been condensed into five success factors which are presented on our current one-pager.
Marc Fritzen ist Partner bei der 3DSE Management Consultants GmbH in München. Mit mehr als 9 Jahren Erfahrung in der F&E-Beratung treibt er derzeit das Thema agile Skalierung und Transformation von Technologieunternehmen mit. Mit seiner breiten Branchenexpertise in den Bereichen Automotive, Transportation, Industrial, Aerospace & Defence sowie Chemical Tech liegen seine Kernkompetenzen in den Bereichen F&E-Optimierung, Systems Engineering, Requirements Engineering sowie agile Tools und Methoden.
Corinna Gorges is an experienced leader who has been contributing her expertise to the Schwarz Group since 2009. As Head of Data & Digitalization, she is responsible for key strategic areas including Enterprise Architecture, Data & AI, Modern Workplace, as well as Digitalization Strategy and Portfolio Management. Her strong leadership background builds on many years within the IT division and operational management experience overseeing store systems in a country organization.
She is passionate about how technology not only optimizes processes, but empowers people and drives sustainable corporate transformation. Corinna combines strategic foresight with a strong focus on execution, bringing transparency to complex change processes while partnering with cross-functional teams to develop forward-looking solutions.
A central focus of her work is enabling employees and leaders to approach new technologies with openness, clear understanding, and a focus on practical value. For Corinna, successful transformation happens when technology and people are thought of as one—driven by clear strategies, bold decisions, and individuals eager to shape change. Alongside her professional role, she actively engages with topics surrounding innovation, modern leadership, and the future of work, and finds balance outside of work playing the viola.
Aysegül Dersan Czeslik is a senior engineering executive with over 25 years of experience leading complex systems research and development across the defence and aerospace sectors. Her domain expertise spans electronic warfare, border security, military aircraft, and mission-critical technologies.
She holds Master’s degrees in both Electrical Engineering and Engineering Management, complemented by Project Management Professional and Certified Systems Engineering Professional certifications. After beginning her career as an academic researcher, she advanced through systems engineering and project management roles within the Turkish defense industry.
Currently based in Munich, Aysegül Dersan Czeslik serves in executive leadership at Airbus Defence and Space, having previously held key roles as Solution Architect, Chief Engineer, and Program Manager directing large-scale engineering organizations.
Beyond her executive responsibilities, she actively mentors emerging leaders and advocates for advancing women in high-tech engineering disciplines.
Dr. Miriam Wilmsen is Head of Backend Engineering at CARIAD SE, where she leads a software engineering competence center responsible for developing backend engineering capabilities and enabling digital services across the Volkswagen Group. She currently focuses on how large organizations can successfully standardize, govern, and scale AI adoption across engineering organizations while balancing innovation, compliance, and business value.
She holds a degree in Mechanical Engineering from the Karlsruhe Institute of Technology (KIT) and earned her Dr.-Ing. in cooperation with AUDI AG. Her research on modular process architectures and process optimization continues to influence her work on building scalable AI capabilities across complex engineering organizations. Her professional experience spans automotive software systems, cloud architectures, and technical project leadership of software platform initiatives during critical development phases. She has extensive experience building engineering organizations, establishing governance structures, and enabling rapid software delivery while meeting the compliance requirements of highly regulated environments.
Miriam is passionate about rethinking socio-technical systems and organizational structures to unlock engineering effectiveness and sustainable innovation. A key focus of her current work is helping organizations move from isolated AI experiments to enterprise-wide capabilities through standardized engineering practices, governance frameworks, and scalable operating models.
As a technology leader, she advocates for environments in which diverse teams can challenge established assumptions, embrace new technologies responsibly, and drive meaningful innovation.
Sophie Lantermann is a mechanical engineer from TU Munich and an experienced leader in robotics, medical technology, and industrial innovation. Over the past two decades, she has worked at the interface of research, engineering, business, and organizational development—translating complex technologies into practical applications.
She began her career at the German Aerospace Center (DLR), where she conducted research in surgical robotics, coordinated interdisciplinary projects, and contributed to patents, publications, and technology transfer. She later worked in research and advanced development in automotive at MAN Truck & Bus, gaining insight into the strategic and organizational challenges faced by established industrial companies during technological transformation. As Head of Robotic Products at Franka Emika, a once-hyped Cobot Startup in Munich, Sophie built and led teams responsible for product & project management. She guided the launch of two new robot generations and collected hands-on experience into how startups need to transform on their way to scale their business.
Since 2023, she is Product Manager Retina Robotics at Carl Zeiss Meditec, where she supports the development and market introduction of an innovative medical-robotics product within a European technology group. Her career gives her a broad, hands-on perspective on how Europe’s strengths in engineering, research, and industrial expertise are closely connected with leadership, entrepreneurship, and market impact.
Daniela Hildenbrand is Head of Business Coordination and Operational Excellence for the Multi-Domain Solutions Division at HENSOLDT. She spent the last 10 years building the company’s ELYSION Counter-UAS solutions portfolio – with roles in business development, product management, leading the Counter-UAS engineering team and finally heading and ramping up the Counter-UAS department with full end-to-end responsibility for sales, project management, engineering and customer mission success.
In her current role, she is transferring valuable technology lessons from the rapidly evolving UAS and Counter-UAS business – in fields such as rapid prototyping, multi-sensor data fusion, sensor-to-shooter workflows and automated decision-support – to the broader use case of Multi-Domain Solutions.
Beyond that, Daniela’s key area of interest is effective and responsible leadership and fostering a sustainable human- and user-centric performance culture – particularly in times of uncertainty and under the disruptive transformative and operative pressure of scaling and evolving the European defence ecosystem for enhanced sovereign national and collective self-defence capabilities.
Claudia Agostinelli is Head of Processes & Methods at Iveco Group, specialized in Digital Transformation and Systems Engineering. She has experience in Aerospace, Defence, Naval, Industrial, Railway, and Automotive industries. She is a Certified Systems Engineering Professional (CSEP), 6-Sigma Green Belt, Scrum Fundamentals Certified President of AISE, Founder and Coordinator of AISE AGILE Systems Engineering Working Group.
Claudia Agostinelli is President of AISE and Senior Manager at Iveco Group, leading the Processes & Methods – Technology & Digital function. She focuses on digital transformation and the advancement of systems engineering methodologies across multiple industrial domains. Certified ESEP, Six Sigma Green Belt, and Scrum Fundamentals, Claudia brings extensive experience managing complex international projects. She actively supports education, mentoring, and inclusion initiatives within the systems engineering community.
Prof. Dr.-Ing. Iris Gräßler has held the Chair for Product Creation at the Heinz Nixdorf Institute since 2013. She studied, received her PhD and venia legendi at the RWTH Aachen. After 13 years in leading functions at the Robert Bosch Company, Prof. Gräßler returned to academia.
One of her key research interests is Systems Engineering, about which she published the book “Systems Engineering – understanding and implementing in industry” in 2022. One year earlier, she completed the revision of the VDI/VDE guideline 2206 “Engineering mechatronic and cyber-physical systems” for which she had taken the lead.
As coordinator of the DFG Priority Program SPP 2443 “Hybrid Decision Support in Product Creation”, Iris Gräßler investigates how data science and AI can be used to supplement human skills to increase efficiency. The aim is to enable the circular economy and support difficult trade-offs between the consumption of resources, energy requirements and emissions. She published her scientific results in more than 300 peer-reviewed papers.
Sara Hermansson is Head of Power Solutions at Scania, leading the development of sustainable power solutions for industrial and off-highway applications. She holds an M.Sc. in Industrial Engineering and Management, specializing in Product Development and Production, from KTH Royal Institute of Technology and has spent most of her career leading innovation, product development, and R&D organizations.
Sara began her career at Scania in 2011 and has since held several leadership positions within product development, including hybrid and electric powertrain programs. She later broadened her experience at Northvolt and EIT InnoEnergy, working at the forefront of electrification, energy storage, and the clean-tech ecosystem, before returning to Scania to lead Power Solutions.
Beyond her operational leadership roles, Sara is the founder of Female Leader Engineer and has been actively involved in building female networks and driving diversity and inclusion initiatives across the engineering and technology sector. Sara is a strong advocate for diversity in engineering, not as a social initiative, but as a business imperative. She believes diverse teams deliver better performance, make better decisions, and create stronger innovations capable of solving society’s most complex challenges.
Dr. Nina Wolfrum is Director Aerodynamics in Research & Development at MTU Aero Engines and an Honorary Professor at the Technical University of Munich (TUM). She holds a Diploma and a PhD in Aerospace Engineering from the Technical University of Munich. During her studies, she completed a research stay at the Massachusetts Institute of Technology (MIT), where she conducted work related to her master’s thesis.
Throughout her career at MTU Aero Engines, Dr. Nina Wolfrum has held various technical and leadership positions. Her expertise includes turbomachinery aerodynamics as well as high-performance computing methods for the simulation of aerodynamic, aeroacoustic, and aeroelastic phenomena. She has contributed to the development of advanced numerical methodologies and the design of highly efficient propulsion system components. In addition to her technical responsibilities, she served as Executive Assistant to the Chief Operating Officer, gaining valuable insight into corporate strategy, executive decision-making, and organizational leadership. Today, she leads the Aerodynamics organization within MTU’s R&D division, driving innovation in future propulsion technologies.
Alongside her industrial career, Dr. Nina Wolfrum is actively engaged in academia through her honorary professorship at the Technical University of Munich, where she teaches and supports the education of future aerospace engineers.
After studying humanities and social sciences in Freiburg, Ioannina (Greece) and Munich and obtaining her doctorate, Mirjam Storim initially worked as a strategy consultant at Mercer Management Consulting and as deputy managing director of the Eberhard von Kuenheim Foundation of BMW AG. In 2009, she moved to the BMW Group, where she was responsible for various departments including the company’s trade policy positioning, strategic resource allocation and value creation as well as Innovation strategy and scientific cooperation. She also worked as a Freelance consultant for Corporate Strategy and Identity.
In 2024, she took over the management of the „Siemens Research & Innovations Ecosystem“ at Siemens AG, since February 2025 the “Strategy & Technology Relations” within the “Foundational Technologies” of the company.
Mirjam is involved in a number of scientific and science-related organizations, including as Chairwoman of the Board of Trustees of the Fraunhofer Institute for Innovation and Systems Research in Karlsruhe, as a member of the Board of Trustees of the Hochschule für Philosophie and as a member of the Scientific Advisory Board for the R&D survey of the Stifterverband Wissenschaftsstatistik for the Federal Ministry of Education and Research.
Beirat
„Schnelle und effiziente Entwicklungsprozesse sind Voraussetzung für die Innovationsgeschwindigkeit und damit Wettbewerbsfähigkeit von Industrieunternehmen. Mit meiner langjährigen Erfahrung möchte ich dazu beitragen, das 3DSE-Team weiterhin auf der Erfolgsspur zu halten.“
Beirat
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Beirat
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Beirat
„Über die vielen Jahre, die ich in der Automobilindustrie zugebracht habe, standen Innovationen und Zukunftstechnologien für mich immer im Mittelpunkt. Diese zusammen mit internationalen Teams zu entwickeln und umzusetzen ist eine große Motivation für mich. Die 3DSE sowie deren Kunden möchte ich bei der Suche von kreativen Lösungen unterstützen.“
Beirätin
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Associate Partner
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Partner
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Partner
„Dank unserem tiefen Verständnis der Herausforderungen und Abläufe in der F&E sowie unserem ausgeprägten Transformations Know-how schaffen wir kundenzentrierte und kreative Lösungen. Unsere empathischen Berater:innen maximieren dabei messbar den Mehrwert für unsere Kunden.“
Partner
„Mit unserem Beratungsansatz gehen wir an Ihre Brennpunkte und lösen diese gemeinsam als Team, dabei bringen wir Best Practices aus unterschiedlichsten Branchen und Projekten mit ein, ohne Ihnen diese überzustülpen. Ihr Unternehmen mit Ihrer Kultur und Ihren Mitarbeitern steht dabei für uns immer im Zentrum.“
Geschäftsführender Partner Österreich
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Partner
„Unsere Beratungsleistung muss auf die spezifischen Bedürfnisse unserer Kunden aus der F&E maßgeschneidert werden. Dazu gehören die exakte Dosierung des Umfangs der externen Begleitung, die methodische Herangehensweise sowie die notwendigen inhaltlichen Impulse. Nur dann können wir einen wirklichen Mehrwert liefern und eine nachhaltige Veränderung im Unternehmen anstoßen sowie begleiten.“
Gründer und geschäftsführender Partner
„Unsere Kunden schätzen unsere ungewöhnliche Kombination aus Engineering-Know-how und Beratungskompetenz. Unsere hohe Anpassungsfähigkeit und unser großes Engagement lassen uns auch für schwierigste Problemstellungen schnell überlegene Lösungen finden.“
Sarah Yvonne Elsser
Sarah Yvonne Elßer has specialized as a host, speaker and trainer on the subject of “New Technology & New Mobility”. She has studied journalism and worked over 5 years as a reporter for a science magazine at the television. She’s a serial Entrepreneur: In 2018, she founded her first B2B content marketing company and in 2022 her current company Tech Well Told.
Together with her team she helps as a “nerd interpreter” to convey the complex solutions, products, and innovations in a way that can be understood and accepted. Her purpose: helping people to overcome their uncertainty about new technology and making sure, that no one will be left behind in case of understanding innovations.
Sarah is the founder of the tech communications agency Tech Well Told GmbH. Her customers include Vodafone, Mercedes, Porsche, Volkswagen, Telekom, TRUMPF, bitkom, EPOS, Schaeffler, Samsung and many more.
Ramona Rist is Technical Assistant to the Managing Director of Engineering at AGCO GmbH in Marktoberdorf. In this role, she supports strategic and operational decision-making, represents the Development department across brands and international projects, and drives initiatives to enhance efficiency and innovation in product development. With a strong background in validation processes, systems engineering, and cross-functional project management, Ramona brings a deep understanding of how to align engineering excellence with organizational strategy. She holds a Master of Engineering in Industrial Engineering from AKAD University and a Bachelor of Engineering in Food and Packaging Technology from the University of Applied Sciences Kempten.
Dr. Elena Mercep is a technology expert and product development professional with over a decade in the MedTech, Life Sciences, and Pharmaceutical industries. Elena has a practitioner’s approach to solving customer problems and specializes in the end-to-end productionization of innovative digital solutions—from development to deployment. In her current role as Product Owner, Imaging AI at AstraZeneca in Munich, she works closely with users and external partners to advance the company’s image analysis platform, empowering AstraZeneca’s R&D teams to deliver life-changing medicines.
Before joining AstraZeneca, she held several senior roles at the intersection of engineering, solution architecture, and product strategy across MedTech, Extended Reality (XR), and AI domains. Elena holds a doctoral degree from the Technical University of Munich, has authored several publications in peer-reviewed journals and co-invented a patent for a novel multimodal imaging system.
Prof. Dr.-Ing. Sabine Ardey
Prof. Dr.-Ing. Sabine Ardey holds the Chair of Test and Simulation for Gas Turbines at the Technical University of Munich and is Director of the Institute for Test and Simulation for Gas Turbines at the German Aerospace Center (DLR).
She studied Aeronautics at TUM and built an extensive industrial career at MTU Aero Engines, where she held several leadership roles in aerodynamics, performance, control systems, and software development. She later served in multiple senior management positions at BSH Hausgeräte GmbH, including Head of Digital Operations and Corporate Program Lead for Product Lifecycle Management. Her work bridges advanced engineering, digitalization, and large-scale industrial application.
Dr. Astrid Rota completed her studies at the Karlsruhe Institute of Technology (KIT) as a graduate engineer and obtained her doctorate (Dr.-Ing.) at the University of Bremen in the field of Production Engineering with a focus on powder metallurgy process development. For over ten years, Astrid Rota worked at the Fraunhofer IFAM in Bremen, developing innovative manufacturing technologies utilizing powder metallurgy. Her work focused on strategically and market-oriented research and development activities for various industries, including medical technology, energy, and automotive.
Dr. Rota also gained further experience as the director of an internal start-up for energy storage solutions at SGL Carbon, where she achieved sustainable economic success. More than seven years, she has led the area of metal process technology at EOS – electro optical systems, a leading solution provider for industrial 3D printing. There, she was responsible for the development of metallic materials and processes, defining the hardware and software requirements for new systems with her team. Dr. Rota significantly advanced the Laser Powder Bed Fusion (LPBF) technology. She continuously identified potential improvements for products to meet customer needs and worked on expanding the fundamental understanding of Direct Metal Laser Sintering (DMLS) as a strategic prerequisite for future developments.
Since 2023, Dr. Astrid Rota has taken over the management of the Additive Manufacturing division at Kurtz GmbH & Co. KG. She will now lead the corporate division for metallic 3D printing within the Kurtz Ersa Group. This start-up-like organisation aims to bring scalable systems for the production of homogeneous metallic components of various build sizes to the market.
Kathrin Anandasivam is Vice President Technology & Innovation at TRUMPF SE & Co. KG, where she and her team support and drive the strategic direction and advancement of technological innovations. In her role, she operates at the intersection of business units, central functions, and top management, actively shaping the company’s future viability. With a clear focus on enabling and governance, she brings structure to complex innovation processes and ensures transparency and efficiency – even across organizational boundaries.
Prior to this, she spent over four years at TRUMPF Machine Tools, where she was responsible for Research & Development and led a global team of around 1,000 employees. Her career began in Operations and evolved through various specialist and leadership roles at TRUMPF – from Lean Management consulting and heading different Operations areas to leading apprenticeship department and development programs in HR, and eventually managing technological domains.
Her goal in her current role is not only to enable innovation but to embed it sustainably – through clear structures, effective processes, strong capabilities, and cross-company networking.
Katja Tiltscher is Vice President Technology & Innovation at TRUMPF SE & Co. KG, where she and her team support and drive the strategic direction and advancement of technological innovations. In her role, she operates at the intersection of business units, central functions, and top management, actively shaping the company’s future viability. With a clear focus on enabling and governance, she brings structure to complex innovation processes and ensures transparency and efficiency – even across organizational boundaries.
Prior to this, she spent over four years at TRUMPF Machine Tools, where she was responsible for Research & Development and led a global team of around 1,000 employees. She began her professional career in international HR management and continued to develop her skills in various roles at Voith, Nestlé, and TRUMPF — from setting up global HR systems to managing training and development programs to leading technology departments.
It is her goal, not only to enable innovation but to embed it sustainably – through clear structures, effective processes, strong capabilities, and cross-company networking.
Katharina Kreitz founded Vectoflow GmbH over a decade ago with a bold vision: to revolutionize flow measurement technology. Bootstrapped from the ground up, she has grown the company into a global player serving customers in more than 75 countries and recently expanded with a U.S. subsidiary. Under her leadership, Vectoflow has built strong partnerships with leading companies worldwide.
Her entrepreneurial journey—marked by successes, challenges, and continuous learning—has shaped her into a leader with unique insights into innovation, resilience, and business growth. Katharina holds a degree in Mechanical Engineering with a focus on aerospace from the Technical University of Munich and an MBA from the Collège des Ingénieurs in Paris.
Célia Bartel is a French engineer who has lived in Germany for 13 years. She began her career as a systems engineer in secondary radar surveillance at Cassidian, which later became HENSOLDT, where she gained extensive experience in product development, customer project execution, and bid phases. Over the years, she expanded her expertise into sales and bid management before taking on leadership roles as team lead and later head of a systems engineering department in Munich.
Since 2023, Célia has been leading the Primary Radar Engineering division in Ulm. She is committed to a participative leadership style built on trust, transparency, and continuous feedback, fostering a culture of innovation and collaboration. Passionate about process and organizational improvements, she drives structural, procedural, and cultural changes that enhance both efficiency and employee well-being.
With her strong technical background and proven leadership, Célia is a driving force in radar technology, shaping the future of the industry while empowering her teams to thrive.
Dr. Kira Giesecke is a results‑driven executive with more than ten years of experience in engineering, PLM implementation and process management. In the role of Head of Value Chain Process, she is responsible for the optimisation and automation of the entire value‑creation chain, leveraging AI technologies to increase efficiency, quality and speed across the product lifecycle. She designed and implemented a company‑wide AI architecture and developed a virtual assistant that handles repetitive tasks, overseeing its promotion and internal adoption. She also launched an AI fundamentals training programme that reached 6 000 employees, piloted the organization’s compliance with the EU AI Act, and built a multidisciplinary AI team while defining a strategic roadmap for AI integration throughout the product‑development process.
Kira is holding a PHD Degree in Business Management and Sustainabiliy. Recognised for the ability to create structure, inspire interdisciplinary teams and deliver sustainable results, she works fluently in English and German and excels at bridging technical, operational and business domains.
In addition to her role, Kira is part of the respect team at TKMS, which stands for Respectful, open and discrimination‑free.
Katharina Schuler-Semmler is a Vice President in the aerospace and defense industry with over 25 years at Airbus. Currently, she serves as Eurodrone Industrial Program Manager at Airbus Defence and Space, overseeing multinational production activities and strategic industrial decisions across Germany and Spain.
Throughout her career, Katharina has led large engineering and operations organizations, successfully transforming complex programs and driving collaboration across diverse teams. She is recognized for her ability to create structure, inspire people, and deliver sustainable results in highly international environments.
In addition to her role, Katharina is a leading figure in the Women’s Network at Airbus Manching, representing and supporting diversity and inclusion at a site with more than 6,000 employees.
Holding degrees in Electrical Engineering and Economics, she combines strong technical expertise with a passion for leadership, organizational development, and digital transformation. Fluent in English and German, she thrives on building bridges across cultures and disciplines.
Dr. Alice Glättli
Dr. Alice Glättli is Senior Vice President, Digitalization, Automation & Innovation Management at BASF SE. She studied chemistry at the Swiss Federal Institute of Technology in Lausanne (EPFL) and Zurich (ETH) and earned her PhD in molecular dynamics simulation at the Institute of Physical Chemistry at ETH Zurich.
She joined BASF in 2005 as Lab Team Leader in Computational Chemistry & Biology and went on to hold leadership positions in product management, executive staff functions in Germany and the United States, and strategy and sustainability in Performance Chemicals. Since 2023, she has been responsible for driving BASF’s global digitalization, automation, and innovation management agenda.
Claudia Wagner
Claudia Wagner is an operations and supply chain leader with 10+ years of experience across the manufacturing value chain, managing global SMEs with multiple production sites.
Since 2018, she has served as EVP Operations at Uster Technologies AG, leading international teams across Switzerland, China, and the USA to manufacture and deliver quality measurement instruments for the textile industry. In this role, she drives worldwide order fulfillment and operational excellence across SCM, manufacturing, and order processing, while also owning the corporate KPI for Quality and helping shape the global Quality Management System roadmap.
Previously, Claudia was COO / Head of Operations at SSM Schärer Schweiter Mettler AG, overseeing strategic sourcing, procurement, assembly, and delivery across sites in Switzerland, China, and Italy—delivering record order intake and implementing lean and transformation initiatives across the footprint.
She is also active in the community as Jury President of the Swiss Logistics Award and a board member of the POM Network at ETH Zürich.
Holding an M.Sc. in Mechanical Engineering (TU München) and a Swiss Federal Diploma in Purchasing, she combines deep technical understanding with a passion for leadership, process excellence, and sustainability.
Sabine von der Recke is responsible for political relations, customer relations, and communications at OHB SE. She serves as a member of the Management Board of OHB System AG, one of Europe’s leading space companies and the largest subsidiary of the Group.
From 2014 to 2021, she held the position of Executive Board Representative for Political and Governmental Affairs at OHB SE in Berlin. Before that, she worked in the German Bundestag from 2008 to 2014 as a research assistant and office manager, including as an advisor to the Parliamentary Group for Aerospace. She studied political science at Philipps University in Marburg.
Since 2023, Sabine von der Recke has served as Honorary Consul of the Grand Duchy of Luxembourg in Bremen. She is also a member of the DLR Senate, Vice President of the ZARM Support Association, and a member of the Executive Board of the Luxembourg-Germany Business Club.
Gründer und geschäftsführender Partner
„Unsere Klienten brauchen keine Kochrezepte, sondern individuelle und fundierte Lösungsansätze. Die normalen Managementberater sind deshalb nicht in der Lage, im Bereich Innovation und Entwicklung echten Mehrwert zu stiften.“
3DSE
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